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Noah Lyles, the reigning Olympic Champion at 100m, and Box To Box, the studio that has produced numerous sports television documentaries, including Sprint on Netflix, have announced a joint venture to create Iconic Productions, which will set out to produce both long-form and short-form content.

“Storytelling is one of the most powerful tools we have to inspire, connect, and drive change,” Lyles said. “With the creation of Iconic Productions, I’m proud to partner with Box To Box Films to create content that speaks to people, challenges conventions, and resonates across borders.”